Fine Finishes: Firerock Building Materials
FireRock has become the leading supplier of building materials for our city’s booming custom home market. CEO John Bell shares how.
Where did the idea for FireRock come from? When we started, we were just a fireplace manufacturer. As our business grew and we developed relationships with custom residential architects and custom builders, we saw an opportunity to expand into other categories to meet their needs. The builders and architects were underserved, and we realized that if they had a single supplier that provided great service and a wide range of products, it would make their lives a lot easier.
What other products do you offer? We still manufacture masonry fireplaces and concrete tile/pavers, but we are also a supplier of metal fireplaces, slate and cedar roofing, steel doors and windows, hardwood flooring, and natural stone. Some of those products aren’t on our website, but we’ve got them all in the showroom.
What makes FireRock different from other supply companies? We have direct competitors within each product category, but we’re not aware of anybody trying to sell the wide range of high-quality products on a national basis. For any type of project, we provide a superior level of service before, during, and after the sale. We work within budgets to allow for easier decision making. We install our products, and we are available if there are any issues after the install. Each FireRock product is reviewed and approved by a renowned group of the nation’s leading architects, and the materials come from some of America’s best suppliers or are produced by artisans based in Birmingham. Because of the strict standards that FireRock maintains, our products are safer, longer lasting, and easier to work with for architects, builders, and DIY homeowners.
Do you offer design assistance? We work with architects during the design phase when they reach out to us, but we don’t do specific design work. We support the architects and designers when they have questions or need help in the design and drawing of their plans, and we install to their specifications.
Do I have to build a new house to use your products? Of course not. While our products are often included in the initial plans for high-end construction homes, some of our products, such as our fireplaces and pavers, are certainly appropriate in outdoor settings for a backyard remodel or an expansion. Our products can be worked into most any space a customer has to work with. There are lots of people that buy just an outdoor fireplace, and in some cases, a DIY person could even put it together themselves. The fireplaces come in a kit that can be assembled very quickly, which cuts install costs for customers to around 70% less than hiring a mason to build one from scratch. FireRock products come in varying sizes and styles, so it’s easy to find the right product for your space.